Over 100 years ago, Keren Hayesod-UIA embarked on a mission at the World Zionist Conference in London in 1920. 

The mission was to support and facilitate the needs of the highest national priorities of the Jewish people in line with the vision of the Zionist movement. This mission remains today.  

Keren Hayesod-UIA operates globally with more than 60 campaigns in 47 countries to advance the national priorities of Israel in order to strengthen its society. National priorities are identified at a national, Jewish and strategic level. They are determined in close cooperation with the Government of Israel (of the day) and The Jewish Agency for Israel.